Unit 4 - Fictional Company Logo Design
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The brand identity design process
Every designer has his or her own process, and it is rarely linear, but in general this is how the branding process is completed, which can be used as a guide to establish your own.
Every designer has his or her own process, and it is rarely linear, but in general this is how the branding process is completed, which can be used as a guide to establish your own.
- Design brief. Conduct a questionnaire or interview with the client to get the design brief.
- Research. Conduct research focused on the industry itself, its history, and its competitors.
- Reference. Conduct research into logo designs that have been successful and current styles and trends that are related to the design brief.
- Sketching and conceptualising. Develop the logo design concepts around the brief and research.
- Reflection. Take breaks throughout the design process. This allows your ideas to mature and lets you get renewed enthusiasm. Receive feedback.
- Presentation. Choose to present only a select few logos to the client or a whole collection. Get feedback and repeat until completed.