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Unit 4 - Fictional Company Logo Design

Art of Visual Thinking
Glogster - Mood Board
Educator Code:  6C1AF3
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The brand identity design process

Every designer has his or her own process, and it is rarely linear, but in general this is how the branding process is completed, which can be used as a guide to establish your own.

  • Design brief. Conduct a questionnaire or interview with the client to get the design brief.
  • Research. Conduct research focused on the industry itself, its history, and its competitors.
  • Reference. Conduct research into logo designs that have been successful and current styles and trends that are related to the design brief.
  • Sketching and conceptualising. Develop the logo design concepts around the brief and research.
  • Reflection. Take breaks throughout the design process. This allows your ideas to mature and lets you get renewed enthusiasm. Receive feedback.
  • Presentation. Choose to present only a select few logos to the client or a whole collection. Get feedback and repeat until completed.
Pro Tips for Logo Design
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  • Home
  • Courses
    • eLearning Day
    • AP Studio Art >
      • AP Drawing
      • AP 2D Design
      • AP 3D Design
    • DL AP Studio Art
    • Drawing A
    • Drawing B
    • Drawing C
    • Jewelry / Metals A
    • Sculpture
    • DL Ceramics B/C
    • Ceramics A
    • Ceramics B
    • Ceramics C
    • Computer Art >
      • A >
        • Unit 1 - Photoshop Basics - Graphic Design
        • Unit 1 - Photoshop Basics
        • Unit 2 - Clone Multiplicity - Layer Masking
        • Unit 2 - 3D Tools: Photoshop CS5
        • Unit 3 - Surrealism & Digital Art
        • Unit 4 - Illustrator Basics & Vector Art
        • Unit 5 - Illustrator Logo Design
        • Extra Cred - 3D Imaging Oldschool!!!
        • Doodle 4 Google
      • B >
        • Unit 1 - Illustrator Basics & Vector Art
        • Unit 2 - Illustrator Logo Design
        • Unit 3 - After Effects CS5 Animation
        • Unit 3 - After Effects Lightsaber >
          • Student Examples - After Effects CS5
        • Unit 3 - Stop Motion Animation
        • Unit 4 - Illustrator to After Effects
        • Unit 5 - Cloning in After Effects
        • Unit 6 - Motion Tracking Fire Hands
        • Unit 5 - 3D Effects & Imaging
    • Painting >
      • A >
        • Unit 1 - Color Theory
        • Unit 2 - Tempera: Cultural Connection Parody
        • Unit 3 - Acrylic #1 - Classical Layering
        • Unit 4 - Acrylic #2 - Alternative Mediums
        • Unit 5 - Water Color
        • Unit 6 - Final Digital Portfolio
      • B >
        • Unit 1 - Watercolor Composition
        • Unit 2 - Oil Painting Sticks
        • Unit 3 - Identity Self Portrait
        • Unit 4 - Encaustic Painting
        • Unit 5 - Final History Composition
      • C >
        • Unit 1 -
        • Unit 2 -
        • Unit 3 -
    • Design: G,C,&SA >
      • Unit 1 - Understanding Art & Design
      • Unit 2 - Variety & Unity Poem Illustration
      • Unit 3 - Typography & Logo with Ligatures
      • Unit 4 - Logo Design
      • Unit 5 - Graffiti Lettering
      • Unit 6 - Comics & Character Design
      • Unit 7 - Character Development & Designer Toys
      • Unit 8 - Street Art
  • Syllabus
  • Expectations
  • Art Club
  • More About CrimsonArt
    • Meet Mr. Manders >
      • Teacher Examples
    • Standard Assessment
    • Arts Design Cycle
    • Resources / Site Bibliography