Unit 4 - Formative - "Be Yourself" Advertising Campaign - Partner Interview

Picture
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media channels across a specific time frame that often need to be clearly defined. Modern advertising campaigns often combine multiple online and offline channels such as online social media, TV, OOH media, branded packaging, etc.

Criteria for Interview "Be Yourself" Poster
  • Portrait of client
  • Mask layer of repeated pattern
  • 3 different brush layers
  • Type layers that portray "be yourself..." and some other word. 
  • Halftone layer (this could be done with the photograph layer)
  • Embellishment layers (blend modes, brushes, drop shadows, etc)
  • Centered / Balanced composition.  
Rubric
4 = All criteria bullets fulfilled with excellent design, balance and overall exceptionally clean composition.
3 = All criteria bullets fulfilled.
2 = 5-6 criteria bullets fulfilled.
1 = 3-4 criteria bullets fulfilled.
0 = 0-2 criteria bullets fulfilled. 
interview_portrait_worksheet.pdf
File Size: 240 kb
File Type: pdf
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Vid #1 - Initial Brush

Vid #2 - Shape Brush

Vid #3 - Image Brush

Halftone With Nelson!  - Thnx Mr. N!!!

Vid #5

Vid #6

Vid #7

Unit 4 - Summative - Surreal Graphic Design Poster