Unit 4 - Advertising: Magazines, Video Games, Albums...Oh My!  

Checking for Understanding about Typography & Photoshop's Type Tool:
  • After watching all of the videos below, respond to them by clicking on the following link button to the Schoology Quizzes.  Answer the questions based on the video. Lesson 1 = Quiz 1, Lesson 2 = Quiz 2, Lesson 3 = Quiz 3.

Lesson 1

Lesson 2

Lesson 3

You will need to go to your class and find this unit's folder to take the quizzes.  

Lesson 4

Lesson 5

Lesson 6 - Custom Initial Brush

Lesson 7 - Pen Tool Brush

Lesson 8 - Image Brush

optional videos

Helpful Photoshop Editing Videos
Assignment Criteria for Young to Old:
  • "Gray out" or desaturate hair.
  • Put yourself in a new "old person" background or scene.
  • Crop out or get rid of reference image.  It should only be you in the final picture. 
  • Be sure to check your fine details.  Make it "believable".  

Formative Investigation (Schoology Assignment)

Summative Project - Advertisement (Magazine Cover, Video Game, Album, Poster)

You're standing in line at the check out counter at a local convenient store.  What do you typically see?  Yes...candy and all the impulse buys right?  Have you ever noticed the magazines for sale or the discounted video games for sale near the checkout?  What about them grabs your attention?  Magazine publishers, editors, and circulation directors know the importance of the cover image as both a newsstand impulse buy and as a brand. 80 percent of consumer magazines’ newsstand sales are determined by what is shown on the cover, a fact that can mean the difference between a magazine’s success or failure over time.  The cover image and design reinforce the brand, an important identification factor because the average reader spends only three to five seconds scanning a magazine cover before deciding whether to buy that issue. Magazine covers not only offer information about what’s inside a particular issue, they also provide significant cultural cues about social, political, economic, and medical trends.  As both historical artifacts and marketing tools, magazine covers deserve closer study.

For this unit's summative project, your artistic challenge is to design a magazine or video game cover art using Adobe PhotoShop CS5. Your magazine or video game cover art can be based off of an existing magazine or video game, for example use the layout and name of Teen magazine, but design using your own photos, titles and story lines, or create your own magazine totally from scratch, around an interest you have. For example, create a magazine based on Pet Rats, Shopping, a Boy/Girls Life in High School, Superheroes, pop culture, or Fossils, etc.  
Complete the following Project Plan discussion before beginning the creation of this work by clicking on the link to Schoology.com below:

Magazine Cover Art

You must have:
  1. In Photoshop, begin a New File > 9 x 12 inches > 300 resolution > white background > cmyk color.  This will be a very large file so take care to save your work to a flash drive and not the computer desktop.
  2. If looking for images online, the larger the pixel dimension, the better.  Look for images in the 1000's pixels.  
  3. Precise dimensions for the chosen theme or subject
  4. A minimum of 10 layers
  5. A background
  6. Imagery that portrays your theme.  (may have smaller photos to show other features included in the magazine)
  7. A Title
  8. Several story line titles (type font should be different than the main title)
  9. Issue date
  10. Issue price
  11. Barcode? 

Your magazine or video game cover will be graded on how you included the above elements and how Unity is established within the composition.  Refer to rubrlc.

  • Unity can be achieved by carrying out a common theme in the type styles, photos, story titles and descriptions. Do all the parts work together?
  • Think about readability, can you read the type against the background? Is the type style readable? Are the sentences too long? Are the titles descriptive enough to make you know what the article is about? Does the type size signify the importance?
  • Does the photo or photos support the theme? Does the photo catch your eye? Is it too busy or too simple?
  • How is your effort and craftsmanship? You will need to be selecting, cutting, pasting and cropping. Does your cover look professionally neat?
  • Layout, how did you arrange all the elements? Is the type all lined up flush left, right, centered? Is the type over the picture or a background?  Did you add a banner with the issue date,  web site, and cost? Does the layout make it easy to read or confusing?
  • Did you add embellishments or other elements to the artwork?  Ex. paint brush effects or textured opacity layers?

Reference: http://www.incredibleart.org/files/mag.htm#sthash.axzNi5L1.dpuf

Video Game Art

Video Game Case Template
File Size: 87 kb
File Type: png
Download File

Propaganda Poster or Product Advertisement

Criteria
  • 9x12 inches
  • Images borrowed must be cut up or changed completely from original.
  • minimum of 10 layers used
  • use of shadow or vignette layers
  • blend modes used

Album Art

Jewel Case Template
File Size: 3 kb
File Type: png
Download File
Click on the Art Prompts link above.  Then click "Situation" or "Character" for your made-up musical artist / band name.  You could try all the buttons if you'd like.

Advertising Campaign Poster

​An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media channels across a specific time frame that often need to be clearly defined. Modern advertising campaigns often combine multiple online and offline channels such as online social media, TV, OOH media, branded packaging, etc.

Criteria for Interview "Be Yourself" Poster
  • Portrait of client
  • Mask layer of repeated pattern
  • 3 different brush layers
  • Type layers that portray "be yourself..." and some other word. 
  • Halftone layer (this could be done with the photograph layer)
  • Embellishment layers (blend modes, brushes, drop shadows, etc)
  • Centered / Balanced composition.
Rubric - (begin with "3 = Meets" criteria.  Move up or down from there.
4 = Exceeds / Excellent.  All "Meets" criteria checked plus 2 of the following:
  • Work is obviously created from original photographs
  • Work communicates idea without excessive type
  • Work is deeply original and depicts a new creativity.
3 = Meets / Proficient.  All criteria checked:
  • Art and design is clearly defined and manipulated.
  • Art and design exhibits originality.  This means it should be changed from the examples worked from tutorials and examples.
  • Evidence of understanding for all lessons within your project.  
  • Work is clean, with crisp edges to images.  
  • Images are completely clear free from pixilation.  
  • Created sense of depth
  • Work shows a representation of artist's intent.
2 = Basic.  4-5 of the meets criteria checked.
1 = Developing / Not Yet.  2-3 of the meets criteria checked. 
0 = Did not attempt