Unit 3 - Typography & Logo with Ligatures

Formative Learning
For each lesson, watch the video.  Pay close attention because once you are through watching the video, take the quiz on what you've retained for each.  Log in to Schoology.com and go to Unit 2 - Typography & Graphic Design.  

Lesson 1 - Day 1

Lesson 2 - Day 1

Lesson 3 - Day 1

Lesson 4 - Day 1

Formative Assessment - Drawing Fonts

PART I - Basic Lettering
The following list of exercises will be completed before moving on to Adobe Illustrator.  On your graph paper, complete each bullet point after Manders' demonstration:
  • Draw 3 sets of lines:  The Cap Height, X-Height, and Base Line for each set
  • Think of and write down 3 different word opposites (ex.  Big / Small, Fat / Thin, Round / Square)
  • Sketch the rough outline of the letters with a pencil.  Design the font in a way that describes the word you chose.  Keep the size and spacing of the letters consistent.
  • Next, trace all 3 sets of letters with a fine tip pen.
  • Erase all pencil marks
  • Experiment with filling in the letters with tone or adding patterns.  Embellish your letters.
  • Finally, for one set of your designed letters, label the parts of the font anatomy: ascender, descender, bowl, cross-bar, serifs (head & foot), terminals, counter-form, aperture. 

PART II - Altering Letter Design
Follow along with Manders demonstration.  You will be writing your name in 3 original fonts that you create.  
  • Begin by drawing the Cap Height, X-Height, and Base Line for each set.
  • Draw the rough outline of your name.
  • Alter the ascenders, descenders, and terminals of each letter in an expressive manner.  Experiment with different bowl curves.
  • Alter or add serifs to each letter.  
  • Consider adding depth to your letters.  


PART III - Creating Ligatures
Using your ideas from the previous exercises, create 3 different logos with linked letters called "Ligatures".  
  • Draw a rough outline of each
  • Trace with pen and ink
  • Finalize before scanning
  • Scan in your drawing or take a picture of your drawing with your ipad to be imported into Adobe Illustrator.


PART IV - Finalizing with Illustrator
Complete all 5 video tutorial lessons on the basics of Adobe Illustrator before illustrating your logo.  Post all 5 assignments to the listed Schoology Discussion blog as exported jpgs.  

Examples of Logos with Ligatures

Design Your Own Font Type - Helpful Resources

Adobe Illustrator Basics - Video Tutorials

Getting Started with Illustrator

Lesson 1 - Anchors, Paths, & Pen Tool

vector_-_pen_tool_exercise.ai
File Size: 801 kb
File Type: ai
Download File

Lesson 2 - Shape Tool, Fill & Stroke Color, Align

Lesson 3 - Pathfinder Options

Lesson 4 - Logo Design: Putting It All Together - PART I

Lesson 5 - Ligature Logo:  Putting It All Together-PART II

Not Manders

Summative Project - Design a Logo with Ligatures with your initials.

Scoring Rubric:
  • Logo is clean with smooth and intentional edges.
  • Name with font that corresponds with Ligature Logo design
  • Color represents mood / theme of Ligature Logo

4 = All bullets marked.  Highly unique, balanced, and aesthetically pleasing logo.  The design of the logo goes beyond the basic form of lettering.  The design is fresh and innovative.  Very clean and smooth edges.
3 = All bullets marked.  Logo looks original.  Good design and balanced.  Most edges are clean.
2 = 2 of 3 bullets marked.  Logo looks borrowed.  Some balance and good design.  Some edges are clean.
1 = 1 bullet marked.  Logo is unoriginal.  Poor design.  Edges are rough and shows low effort.